Insights · Charu Solutions

Notes from the build

What we are seeing across client work — architecture, delivery and the technology decisions worth making early.

Selling direct, in bulk and under private label from one website

Most manufacturer websites are built for one buyer and sold to three. How we structured the Kusum Industries site around three product families, three pack scales and three purchase routes — and what transfers to any manufacturer selling more than one line.

14 September 2026 · 4 min read

SEO & AEO

Answer Engine Optimisation: getting cited in AI Overviews and ChatGPT

A growing share of research now ends before anyone clicks a website. Google answers in an AI Overview. ChatGPT summarises. The user gets what they needed and moves on. That is a genuine threat to businesses that depend on organic traffic — and an opportunity for the ones that adapt early. Answer Engine Optimisation (AEO) is the practice of being the source those systems quote. What is Answer Engine Optimisation? AEO is optimising content so that AI-driven answer systems — Google's AI...

7 Sept 2026 4 min read

Wix Studio

What a Wix Studio build should actually deliver

Wix Studio can produce a genuinely fast, accessible, well-structured site. It can also produce a slow, bloated one. The platform is rarely the deciding factor — the build decisions are. After 271 completed projects, here is the standard we hold a build to, and what you should expect from anyone building yours. It loads fast on a mid-range phone Not on a desktop with fibre. Most Indian traffic arrives on a mid-range Android device on a variable connection, and that is the condition the site...

7 Sept 2026 4 min read

SEO & AEO

How we ranked a Chennai approvals consultancy #1 for seven search terms

Urban Liaison handles DTCP and CMDA approvals for industrial and warehouse projects in Tamil Nadu. It is a narrow specialism with a small number of extremely high-intent searches, and almost no tolerance for vague marketing. A developer looking for DTCP regularisation knows exactly what they need. The firm that appears for that exact phrase gets the enquiry; everyone else gets nothing. Today the site holds first position on Google for seven of those terms, and is cited in Google AI Overviews...

7 Sept 2026 4 min read

Wix Studio

How much does a website cost in India? A straight answer

A small business website in India typically costs between ₹15,000 and ₹1,50,000, and the range is that wide because "website" describes half a dozen different jobs. A three-page brochure site is not the same product as an online store with payments, inventory and GST invoicing. Anyone quoting before they understand your scope is guessing. Here is what actually drives the number, so you can judge a quote rather than just compare them. What you are actually paying for Four things move the...

7 Sept 2026 4 min read

eCommerce

Ecommerce website checklist for Indian businesses

Before you launch an online store in India, five things need to be settled: GST-compliant invoicing, a payment gateway that actually settles to your account, realistic delivery zones and charges, a returns policy you can honour, and a catalogue structure that survives your second product range. Get these wrong and you will be rebuilding within a year. This is the checklist we work through with clients before a single product page is designed. 1. GST and invoicing Your store has to issue a...

7 Sept 2026 3 min read

SEO & AEO

Why your website is not ranking: seven things we check first

When a site is not ranking, the cause is usually structural rather than a lack of content or links. In the audits we run, the same seven problems account for most of it — and five are fixable in a day. Here is the order we check, and why. 1. Every page shares one title The most common finding and the most damaging. If your service pages, product pages or blog posts all render the same title tag, Google treats them as near-duplicates and ranks almost none of them. It happens most often on...

7 Sept 2026 3 min read