SEO & Digital Marketing

AEO is optimising content so AI-driven answer systems — Google AI Overviews, ChatGPT, Perplexity, Copilot — cite your page as the source when they answer a question in your field. It overlaps heavily with SEO, because those systems draw from pages that already rank and are already crawlable. What changes is structure: leading with the answer, being specific enough to be worth quoting, and making your organisation clear as an entity.

GEO and AEO describe the same shift with different emphasis. AEO focuses on being the cited source when a system answers a direct question; GEO focuses more broadly on how your brand is represented across generated responses, including comparisons and recommendations where no single question was asked. In practice the work is the same: answer-first structure, specific and quotable claims, consistent entity markup, and content that survives being lifted out of context.

Specialised and local terms typically move in months rather than weeks; broad national commercial terms take considerably longer and depend heavily on your domain’s existing authority. For Urban Liaison, a specialist approvals consultancy, the combination of narrow terms and a properly structured site produced first position across seven search terms.

No, and neither can anyone else — rankings are set by Google, not by your agency, and any guarantee is a sales tactic. What we can do is show you terms we have taken to first position, explain the method, and be honest about which of your terms look winnable and which do not.

We implement them. Because we build the sites too, technical findings become commits rather than a PDF somebody else has to action — which is where most SEO recommendations quietly die.