Kusum Industries
A manufacturer site for a Jaipur disinfectant and pool-chemical plant, built so three very different buyers each land in the right catalogue — and so the team can maintain it themselves.
- Client
- Kusum Industries
- Industry
- Manufacturing
The problem
What we built
We built the site around the three product families rather than one undifferentiated catalogue, each with its own colour so a returning buyer recognises where they are immediately. The catalogue itself runs on a CMS the client maintains, so pack sizes, formulations and new products change without coming back to us — that was a requirement from the start, not an afterthought.
The three purchase routes are given equal weight instead of being buried: buy direct, buy in bulk, or buy under your own brand. And rather than one generic contact form, four booking types send each kind of enquiry to the right conversation — a pool water assessment, an on-site housekeeping survey, a technical consultation with the people who formulate the product, and a distributor or private-label discussion. The build was done end to end in Claude Code.
What it delivers
- Three product families separated so each buyer lands in the right catalogue
- Product catalogue maintained by the client in a CMS rather than by a developer
- Four booking types routing each enquiry to the right person
- Retail packs through to 200 L drums presented on the same product
- Private label and bulk purchase given their own route alongside direct sale
- Live in production at kusumind.com and publicly reachable
- Rated 5 stars by the client on the Wix Studio Marketplace
