Insights · Charu Solutions

Notes from the build

What we are seeing across client work — architecture, delivery and the technology decisions worth making early.

Answer Engine Optimisation: getting cited in AI Overviews and ChatGPT

A growing share of research now ends before anyone clicks a website. Google answers in an AI Overview. ChatGPT summarises. The user gets what they needed and moves on. That is a genuine threat to businesses that depend on organic traffic — and an opportunity for the ones that adapt early. Answer Engine Optimisation (AEO) is the practice of being the source those systems quote. What is Answer Engine Optimisation? AEO is optimising content so that AI-driven answer systems — Google's AI...

7 September 2026 · 4 min read

SEO & AEO

How we ranked a Chennai approvals consultancy #1 for seven search terms

Urban Liaison handles DTCP and CMDA approvals for industrial and warehouse projects in Tamil Nadu. It is a narrow specialism with a small number of extremely high-intent searches, and almost no tolerance for vague marketing. A developer looking for DTCP regularisation knows exactly what they need. The firm that appears for that exact phrase gets the enquiry; everyone else gets nothing. Today the site holds first position on Google for seven of those terms, and is cited in Google AI Overviews...

7 Sept 2026 4 min read

SEO & AEO

Why your website is not ranking: seven things we check first

When a site is not ranking, the cause is usually structural rather than a lack of content or links. In the audits we run, the same seven problems account for most of it — and five are fixable in a day. Here is the order we check, and why. 1. Every page shares one title The most common finding and the most damaging. If your service pages, product pages or blog posts all render the same title tag, Google treats them as near-duplicates and ranks almost none of them. It happens most often on...

7 Sept 2026 3 min read