Should your AI agent live on WhatsApp or your website?
Start where your customers already message you. If that's WhatsApp, start there. If people read your website for a while before getting in touch, start on the website. If you take bookings or payments, use both, booking into the same calendar.
Either way, it can be the same agent: it answers from the same documents (your prices, your policies, your FAQs) whichever door the customer comes through.
What an AI agent does
A WhatsApp or website assistant qualifies enquiries, answers pricing questions and books calls. A support agent answers from your business's own documents, website and policies, and hands over to a person when it should. That last part matters: a good agent doesn't invent prices, discounts or promises.
1. Do most customers message you on WhatsApp?
For many Indian businesses, WhatsApp is where enquiries already arrive, often late at night.
Yes → start on WhatsApp. Answer where they already are, and add the website later.
2. Do people read your site for a while before getting in touch?
Long service pages, price lists, comparisons. These visitors have questions while they're reading, and they leave when nobody answers.
Yes → start on the website. Answer the question on the page they're reading.
3. Do you take bookings or payments?
Appointments, site visits, consultations, orders.
Yes → use both, one calendar. WhatsApp and the website book into the same slots, so nothing is double-booked.
None of those yet? Start small on WhatsApp
Answer the enquiries you already get, see which questions come up most, and grow from there.
What the agent needs from you
Your price list or rate card.
Your policies: returns, cancellations, delivery.
Your calendar or booking slots.
Who decides what: discounts, refunds, exceptions. The agent passes these to a person.
See four examples of agents at work, from a distributor to an HR desk, in What an AI agent does after hours.
We build AI agents for WhatsApp and websites, on Claude, ChatGPT, Grok or Kimi, whichever suits the job. Book a free discovery call.