Charu Solutions
Education

The Purple Fig Cooking School

A website for a Namibian cooking school led by Chef Roelien Esterhuizen, presenting its diploma and short courses, online class booking, a kids' membership and catering menus.

Client
The Purple Fig Cooking School
Industry
Education
Visit the live site
The Purple Fig Cooking School — live site

The problem

The Purple Fig Cooking School, led by Chef Roelien Esterhuizen, trains cooks and chefs in Namibia. It runs long courses, including a three-year Diploma in Culinary Arts and one-year kitchen assistant, culinary arts assistant and pastry chef courses, alongside basic cooking and baking courses, one-off classes such as sushi, Mexican and couples' cooking, and baking and cooking classes for children. It also caters for weddings, corporate events, team building and parties. That means very different visitors: prospective students and parents comparing programmes, adults booking a single class, and event organisers looking at menus. The website had to give each of them a clear next step: apply, book or enquire.

What we built

We built the site around the school's three lines of work. The Programs page sets out each course, from kids' classes and short courses to the one-year kitchen assistant, pastry chef and culinary arts assistant courses and the three-year diploma, with application forms and, for most courses, a prospectus to download, and the Apply Now page offers further information documents. Book Online lists classes and courses with prices in Namibian dollars, so visitors can book a place on a class such as sushi, Mexican or kids' baking directly from the site.

Plans & Pricing sells a six-week Kids Membership covering baking and cooking classes for children. The Catering page describes events from 10 to 500 guests, from team building and weddings to bridal showers and birthday parties, with finger food, buffet, dinner and snack menus to download. Every page carries the chef's name, email and phone number, with a Get in Touch button and links to Facebook and Instagram.

What it delivers

  • Live in production at purplefigcookingschool.com
  • Programs page covering seven courses, with downloadable application forms and prospectuses
  • Online class booking with prices in Namibian dollars
  • Six-week Kids Membership plan sold online
  • Catering page with four downloadable event menus for 10 to 500 guests
  • Content maintained by the client from their own dashboard