Charu Solutions
Industrial Supply

Rajhans Enterprises

A B2B catalogue site for a Chennai refrigeration spares and instruments supplier trading since 1984.

Client
Rajhans Enterprises
Industry
Industrial Supply
Visit the live site

The problem

A refrigeration spares, tools and measuring instruments supplier operating since 1984 holds four decades of trade credibility and a deep parts catalogue, none of which was visible to a trade buyer searching online for a specific component. In industrial supply, the buyer usually knows the part they need — the question is whether you stock it.

What we built

We built a catalogue-led site that puts the range of spares, tools and measuring instruments in front of trade buyers, with the firm's trading history used where it carries weight rather than as filler. Structure and search were built around component and category terms, so a buyer looking for a specific spare can establish quickly that this supplier carries it.

What it delivers

  • Spares, tools and instrument ranges visible to trade buyers online
  • Four decades of trading history presented as credibility, not filler
  • Catalogue structured around the component terms buyers search