Media & Publishing
Playful Magazine
Raw essays, Club culture and unfiltered stories from Berlin
- Client
- Playful Magazine
- Industry
- Media & Publishing
What we built
Charu Solutions ran a full technical SEO programme across the publication: crawlability and indexation, on-page structure and internal linking across the archive, schema markup for editorial content, and Core Web Vitals work on a media-heavy site where large imagery is the point rather than something to strip out.
Measurement was rebuilt alongside it — Search Console and analytics wired so the editorial team can see which pieces earn search traffic and commission against that, rather than guessing.
What it delivers
- Organic search became the single largest traffic source — 11,395 of 22,428 sessions
- Site sessions up 112% and unique visitors up 111% period on period
- Growth across every major engine: Google +100%, DuckDuckGo +180%, Bing +206%
- 79% of sessions arriving on mobile, where the readership actually is
