Retail & Fashion
Mayurika Boutique
An online storefront for a Chennai saree and kurti boutique, built to carry a hand-picked collection beyond its local catchment.
- Client
- Mayurika Boutique
- Industry
- Retail & Fashion
Mayurika Boutique
The problem
A Chennai boutique built on hand-picked sarees and kurtis was limited to customers who could visit in person. Selling curated fashion online is harder than selling commodity stock: the value is in the selection and the fabric, both of which are lost in a poorly presented catalogue.
What we built
We built a storefront that treats the collection as curated rather than bulk — product photography given room, sarees and kurtis separated so each range reads clearly, and enough detail per piece for a customer to buy fabric they cannot touch. The catalogue is managed by the boutique directly, so new arrivals go live as they land.
What it delivers
- Curated collection sold beyond the boutique's local catchment
- Sarees and kurtis presented as distinct, browsable ranges
- New arrivals published by the boutique as stock lands
