Aditya Trades

Selling across four unrelated categories — watches, perfumes, sunglasses and wallets — creates a navigation problem. A shopper who arrives for one category should not have to scroll past the other three, and a catalogue that mixes them flattens every product into an undifferentiated grid.

We built a storefront with category structure as the backbone: distinct browsing paths per range, product pages carrying the variant and specification detail each category needs, and a cart and checkout that stay consistent across all of them. Merchandising is controlled from the dashboard, so the team can promote a range seasonally without a code change.